Markup vs Margin Calculator
Turn a target markup or margin into a selling price and compare both percentages.
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How it works
For markup: price = cost × (1 + markup ÷ 100). For margin: price = cost ÷ (1 − margin ÷ 100). Profit = price − cost.
Margin divides profit by selling price. Markup divides profit by cost. For example, $100 cost with 25% markup gives a $125 price and 20% margin. A 25% margin requires about $133.33.
Read: Markup vs. profit margin